Frame25 Productions: You Imagine It, We Create It

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Man's Best Friend

In 2012, in addition to our graphics and web work, we shot and edited a commercial for the Doritos "Crash the Superbowl" competition, which went on to win the #1 Ad of the Superbowl on the traditional USA Today Ad-Meter. After being announced as a finalist, the commercial required a promotional website with a lightning-fast turnaround in order to encourage votes from the public in order to be aired. We created a structurally simple but colorful and attention-getting site, viewed by nearly 60,000 visitors. It featured tight social-network integration, with built-in Facebook comments box and Like buttons, live Twitter feed, plus signups for a mailing list with daily updates.

Man's Best Friend page image

Man's Best Friend page image

The site at the time contained links to voting sites, driving traffic to partner organizations, and propelled a massive online promotional campaign with the final result that the commercial was aired during the Superbowl.

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